Reclaiming Birth Justice: A Brand Refresh for MCBI
Project Goals
Refine Branding & Logo
Messaging & Content Clarity
Mother’s Day Event Preparedness
Client Overview
The Michigan Community Birth Initiative (MCBI) is addressing a critical healthcare disparity by advocating for midwifery as a solution to Michigan’s rising maternal and neonatal mortality rates. Rooted in community-based care and birth justice, MCBI seeks to amplify its mission with refreshed branding and messaging that connects deeply with its audience—particularly in preparation for a high-visibility Mother’s Day event.
As a trusted partner, Más Marketing & Co. was engaged to refine MCBI’s visual identity, establish brand clarity, and create compelling materials to drive awareness and engagement.
Project Goals
Refine Branding & Logo: Elevate MCBI’s existing logo for a more professional and cohesive look, while maintaining alignment with the organization’s values. Establish a distinct and consistent color palette to increase brand recognition.
Messaging & Content Clarity: Craft messaging that clearly communicates MCBI’s mission, values, and impact in a way that resonates with diverse audiences and stakeholders.
Mother’s Day Event Preparedness: Design branded assets and promotional materials tailored for the upcoming Mother’s Day event.
Final Deliverables
Kickoff Strategy Session
Facilitate a discovery session to identify key brand attributes, clarify audience segments, and inform positioning.
Brand Audit
Evaluate MCBI’s current branding and communications for consistency, impact, and alignment with its mission.
Creative Direction
Define visual and verbal identity, including tone, design style, and messaging pillars.
Brand Kit
Deliver logo refinements, updated typography, color palette, and supporting visual elements.
Brand Kit Presentation
Walkthrough of the finalized branding assets and guidance on implementation for internal and external use.
Mother’s Day Event Branding
Design event-specific materials to introduce and celebrate the refreshed brand identity with the broader community, including a visual presentation, program, and case statement.
