Michigan Community Birth Initiative (MCBI) is addressing a critical healthcare disparity by advocating for midwifery as a solution to Michigan’s rising maternal and neonatal mortality rates. Rooted in community-based care and birth justice, MCBI seeks to amplify its mission with refreshed branding and messaging that connects deeply with its audience—particularly in preparation for a high-visibility Mother’s Day event.

The branding refresh for Gemini Intimates focused on elevating the company’s unique identity as a size-inclusive, gender-affirming intimate apparel brand. Our approach balanced bold self-expression with softness and comfort, creating a refined visual language and messaging framework that honors the brand’s commitment to inclusivity, accessibility, and authenticity.

The rebrand strategy for EquiTable focused on elevating their mission of food equity through a new visual identity, bilingual community engagement, and an inclusive digital presence. Our goal was to align their evolving values with clear, culturally responsive messaging—enhancing visibility, deepening community trust, and increasing engagement across donors, volunteers, and program participants.

The communications strategy for MBS involved optimizing their website for a seamless user experience, leveraging targeted email campaigns, and promoting ongoing engagement through newsletters and social media. The goal was to build a strong subscriber base, encourage consistent interaction, and enhance visibility through cross-channel marketing efforts.

A comprehensive rebrand and engagement strategy was implemented for Michigan Women Forward’s Power of 100 Women to increase visibility, membership, and diversity. By simplifying membership access, creating engaging content, and highlighting community impact, the giving circle’s reach was successfully expanded and strengthened.

Mentorship was redefined by fostering a community of belonging, recruiting diverse leaders, and creating opportunities for young people to grow in academics, self-esteem, and leadership. Through expanded donor support, new community events, and a bilingual platform, a sustainable foundation is being built to connect more youth with empowering mentors.

Led a full rebranding project, creating a refreshed program brochure with updated content and design aligned to brand guidelines. The brochure now serves as a key communication tool shared with volunteers, donors, and community stakeholders.