Duality, Redefined: Refreshing the Brand for Gemini Intimates
The branding refresh for Gemini Intimates focused on elevating the company’s unique identity as a size-inclusive, gender-affirming intimate apparel brand. Our approach balanced bold self-expression with softness and comfort, creating a refined visual language and messaging framework that honors the brand’s commitment to inclusivity, accessibility, and authenticity.
Client Overview
Gemini Intimates LLC is an innovative, size-inclusive intimate apparel brand that prioritizes comfort, accessibility, and gender inclusivity. As a growing startup, Gemini operates with limited cash flow, so Más Marketing + Co. implemented a tiered approach—prioritizing high-impact deliverables and laying the foundation for future growth.
Our initial work focused on maximizing immediate visibility and readiness for the brand’s Pride Festival debut while setting the stage for long-term brand development. We refreshed Gemini’s website (on Wix), refined the logo, updated the color palette and typography, and defined the brand’s voice and messaging to ensure clarity, consistency, and alignment with its values.
Más Marketing + Co. will continue to support Gemini Intimates as they expand, offering ongoing guidance and design strategy to help the brand grow with intention and integrity.
Final Deliverables
Logo Refresh + Visual Identity Enhancements
We refined the existing logo to deliver a cleaner, more versatile mark that reflects the brand’s theme of duality. A cohesive color palette and typography system were developed to support consistency across digital and physical touchpoints.
Website Refresh (Wix Platform)
Gemini Intimates’ website was reorganized for clarity and improved user experience. We refined layout, navigation, and content structure to better communicate the brand’s story and product offerings while maintaining accessibility and warmth.
Brand Messaging & Content Strategy
We crafted mission-driven messaging that clearly articulates Gemini Intimates’ values: comfort for all bodies, inclusive sizing, and affirming apparel for every gender identity. Messaging was developed for web, social, and print use, helping the brand express itself with clarity and pride.
Pride Festival Readiness
We developed a suite of branded assets to support Gemini Intimates’ presence at the Pride Festival and future events. This included updating the website with a dedicated section to feature upcoming Pride appearances, allowing customers to easily find and connect with the brand in person. We also optimized the refreshed logo for use on product tags, ensuring clarity and impact at small sizes while maintaining brand consistency across touchpoints.
